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Deewana,
the animated music video which won India its first annecy
earlier this year, has become the hot thing at the International festival
circuit.
Created by Ad makers Flirting Vision,the highly acclaimed Deewana
is in for yet another round of applause, with many more bouquets to
follow.
Amongst the festivals that the animated video has been showcased are
Annecy, SICAF and the Georges Pompidou Centre in Paris.
In the offing is a string of screenings at Animasia - Korea, The Canarias
Mediafest - Spain; Cine Junior -France; All Roads Film Festival, National
Geographic -USA.
As news of Deewana being selected for a special screening at
the Best of SICAF came in, Flirting Vision Directors Benaifer Mallik
and Rajiv Rajamani shared their excitement with Animation 'xpress.
A
visibly motivated Rajiv had a very timely message for all those treading
the lesser taken path of originality in Indian animation. He exclaimed,
"Once there is a good idea followed by efficient and meticulous
execution, then the recognition always follows."
"There is a lot of interest in Indian culture in the West, especially
the joie-de vivre of Bollywood. We tried to project a 'kitschy', colourful
look to the video. The creative idea of the video (based on Indian
Miniature Paintings) drew upon elements from Indian culture contemporarised
to give it an international appeal, a fact that was most certainly
appreciated by the jury." he shared.
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Speaking
her bit for creativity in animation Benaifer commented, "Though
India has become a preferred destination for animation production
offshoring, its potential as a source of creative ideas remains to
be tapped"
Bageshree Vaze a singer and dancer from Canada. approached Flirting
Vision to make a music video for her. The team which was busy with
their Ad films saw this a different and refreshing creative excercise,
an opportunity to explore different ways of expressing the theme and
content of Vaze's video.
The award winning animation work was done by Shrirang Sathye, Suhael
and Mehul who meticulously worked for 10 weeks meticulously detailing
out the intricately painted backdrops and designs, which are a unique
feature of Indian miniature paintings.
Shrirang and Suhael have been together in the business of animation
for the last fifteen years and have won many national awards for commercials
like Cibaca Toothpaste, Bata Bubblegummers shoes, Red Label tea etc.
"This was one of our first efforts at animating a music video
and we're glad it's paid off!" said a beaming Shrirang.
"Luckily both Benaifer and Rajiv gave us complete freedom in
deciding the funny gags that take place as the over weight royal tries
to get the girl!" he added.
It was one of the most interesting and fun projects we've worked on",
chipped in Suhael.
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"Made
at a cost of only Rs 700,000, the video took a total of 3.5 months
from concept to delivery. Binod Pradhan (DOP of international repute)
agreed to work gratis. Shrirang and Suhail also worked on shoestring
budget to make it all possible. We didn't compromise on any aspect
of production due to budget constraints including styling and costumes."informed
Rajamani.
"Cory Walia did the make-up. Kunal Dhabuwala and Suman David
worked on compositing the sequences online and creating interesting
patterns for the chorus section that were inspired by traditional
Raas Leela paintings. We worked out an econmical package with Tarusha
media services for the online composting work. Everyone involved in
the project gave their best since they all loved the idea." he
added.
"The storyline is about a courtesan trying to keep her royal
suitor at bay. The highlights of the video include the kitschy, contemproary
art look with the fusion of elements such as the Toronto Sklyline
with Indian court scenes and Bollywood gyrations with Ice Hockey.
The video frequently featured on Channel V, CMM and MTV. Bageshree,
the artiste was adjudged MTV 'ubharta sitara'.
Deewana was the first time India won at Annecy. Doyen of Indian animation
Ram Mohan who was present at the awards said that, "There was
a standing ovation for the film unlike other films where only the
respective supporters from that country applauded."
Need anything more be said in favor of original Indian animation! |
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