Movies

Streaming content revenues to reach $78 Billion

MUMBAI: The New Jersey-based The Insight Research Corporation estimates that revenues from streaming video and music over the Internet and on mobile devices will reach $78 billion in the U.S. over the next six years.

The data contained in the report, Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014, does not include revenues from content downloads, where users own a copy of the material. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video and the accompanying advertising revenue.


"Over the past seven years as we‘ve tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market," said Robert Rosenberg, the president of Insight Research. "What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes."

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