'Paranormal Activity' grosses $100 mn in US in five weeks

MUMBAI: Paramount Studios has announced that Paranormal Activity has grown from its midnight-only showings to become this year‘s biggest movie phenomenon and has crossed $100 million at the box-office after five weekends of its US release.
In so doing, the film has become the top grossing R-Rated thriller of the past decade.

The film began released with midnight-only screenings in 12 college towns across the US and quickly became a hit with fans visiting the website and demanding the film be brought to their city.

After more than 1 million such requests, Paramount expanded the film nationally where it has been playing to packed theaters ever since.

Says Paramount Pictures chairman and CEO Brad Grey, "What is truly amazing about Paranormal Activity is the depth of commitment from fans who demanded to see it. Adam Goodman, our head of production, believed in the film and championed it from the very first screening. This box-office milestone is also a testament to Oren Peli‘s considerable talents as a filmmaker. All of us at Paramount are proud to have been involved with his revolutionary project."

In the film after a young, middle-class couple moves into what seems like a typical suburban "starter" tract house, they become increasingly disturbed by a presence that may or may not be demonic, but is certainly most active in the middle of the night.

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