James Cameron promoting 3D TV

MUMBAI: With a desire to promote 3D TVs, James Cameron has recently signed a deal with Panasonic. The deal comes as Cameron and Twentieth Century Fox are aiming to break new ground with the release of Avatar, a film that is shot entirely in 3D.

Parallely, Panasonic is trying to get consumers excited about three-dimensional viewing in the home -- excited enough to buy new flat-panel sets and new Blu-ray disc players. Viewers will have to wear special glasses to experience the 3D effect. It‘s not clear how much 3D TVs would cost.

Panasonic is planning to start selling 3D TVs next year. Sony, which has its own movie division and Samsung Electronics of South Korea have shown prototypes and may offer similar products.

Several animation films are already being shown in the 3D format in theatres along with a handful of live-action movies. Avatar set for release 18 December will be the biggest Hollywood film to debut worldwide in both 2D and 3D.

"I believe 3D is how we will experience movies, gaming and computing in the near future. 3D is not something you watch. It‘s a reality you feel you could step into," Cameron said.

Panasonic plans to have several trailer-vans driving around in the U.S. and Europe next month with large-screen 3D TVs inside showing Avatar. In Japan, footage from Avatar -- a science-fiction romance set in a futuristic jungle inhabited by creatures will appear in ads for 3D TVs.

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