Healthy gains for European Cable TV: Report

MUMBAI: European cable revenues grew 5.4 per cent last year to reach 18.8 billion euros, according to new research from Screen Digest.

The research, carried out in collaboration with the Cable Europe trade organization, notes that of the 18.8 billion euros in revenues from cable last year, 17.4 billion euros were generated by EU countries.

ARPU in the EU was 21.45 euros at the end of 2008, up from 20.79 euros in 2007. For Europe as a whole, ARPU rose from 21.06 euros to 21.90 euros.

The average number of services taken by subscriber is 1.29 in Europe overall, 1.4 in the EU and 1.42 in Western Europe, suggesting plenty of room for growth of triple-play services, which are at present most popular in the U.K. and Spain.

The total digital penetration in the EU stood at 29 per cent at the end of the year, bringing the number of digital cable homes to 18 million. Of these, 27 per cent subscribesr to cable Internet services and 21 per cent subscribe to telephony services from their cable provider.

Europe‘s largest digital cable TV market is the U.K. with 3.5 million digital homes, followed by Germany with 3.3 million and the Netherlands with 2 million.

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