Universal Studios Hollywood adds value to theme park

MUMBAI: For the first time, theme park Universal Studios Hollywood is offering fans behind-the-scenes access to its Halloween Horror Nights attraction through social networking sites, Twitter and Facebook.

Via Twitter, Halloween Horror Nights creative director John Murdy will reveal information on @HorrorNights as he ‘tweets‘ a running creative chronicle of the celebrated event‘s design, casting and production, among other eagerly awaited nuggets of information. Through the event‘s Facebook page, Halloween Horror Nights - Hollywood (Official), fans are invited to become a part of the process with regular updates, exclusive content highlights and an opportunity to interact with one other.

Through Murdy‘s creative direction, "Halloween Horror Nights" - Southern California‘s most terrifying Halloween event - pairs Hollywood‘s top entertainment scenic and special effects artists with a cast of thousands. The event brings great films from the horror genre to life with scary ‘live‘ experiences within the theme park and via the ‘Terror Tram‘ on the movie studio‘s famed back lot.

Universal Studios Hollywood VP, interactive marketing Joshua Cole says, "‘The ‘Halloween Horror Nights‘ event is an ideal fit for social media. Our guests eagerly await the highly experiential event with an increasing thirst for information. We‘re excited that for the first time, we‘re able to offer them instantaneous news and access to the event via Twitter and Facebook with insight from Creative Director, John Murdy, who will communicate directly with fans who share his passion for the horror genre."

This year, Halloween Horror Nights will present all-new ‘live‘ experiences based on Saw, per an agreement among Universal Studios Theme Parks, Lionsgate and Twisted Pictures. All-new mazes, scare zones and new shows will be featured.

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