ITV acquires 'The Vampire Diaries' and 'Harry Potter's fifth series

MUMBAI: ITV, a commercial television network in UK has strike a content deal with Warner Bros. International Television Distribution (WBITD), and has acquired the rights for The Vampire Diaries, and fifth installment of Harry Potter, Harry Potter and the Order of the Phoenix.

The announcement was made by ITV‘s director of digital channels and acquisitions Zai Bennett, and WBIT president Jeffrey R. Schlesinger.

"We are delighted that the ITV family of channels will continue to be the home of many of Warner‘s first class feature films; including the terrestrial premier of Harry Potter and the Order of the Phoenix on ITV1 and all new series The Vampire Diaries for ITV2. The deal further cements ITV and Warner Bros. working relationship," says Bennett.

The UK broadcaster has also secured rights for Gossip Girl, based on the lives of students in New York, Academy Award-winning animated feature Happy Feet, Batman, Oceans and Matrix franchises.

The Vampire Diaries, series is from Bonanza Productions Inc., Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios.

Schlesinger said, "Despite speculation as to UK buyers‘ appetite and pricing for US programs this year, the acquisition of The Vampire Diaries by ITV2 proves that in-demand series will still generate significant interest and license fees in the UK. We are especially pleased to place this series targeted at the youth audience on ITV2.

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