Movies

Sony inks deal with Redbox

MUMBAI: Sony Pictures Home Entertainment (SPHE) has signed a multi-year distribution agreement with Redbox Automated Retail that will put Sony‘s DVDs, direct-to-video movies and catalogue titles into Redbox‘s 17,000 self-service kiosks where movies rent for $1 a night.

Redbox is even is battling Universal in Court claiming that the studio is trying to limit third-party distributors‘ dealings with Redbox.


Sony



, in contrast, has decided not only to embrace Redbox but also to deal with the Illinois-based company directly. While Sony refused to comment on the terms of the deal, the Wall Street Journal reported that Sony is selling Redbox its DVDs at a lower price than Redbox would pay a wholesaler. Redbox, in turn, has agreed not to sell used Sony DVDs.



"Our consumers have always been the best barometer of where our business needs to go, and clearly Redbox has become an important distribution option," SPHE president David Bishop said.

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