MUMBAI: In a move at integrating the studio's
brand management and promotional partnerships,
Universal Pictures has combined the studio's
Consumer Products Group with its Universal
Studios Partnerships division to form Universal
Partnerships and Licensing.
Sperber, who currently heads USP, will run
the new division and assume the title executive
vice-president, Universal Partnerships and
will now have oversight over all of the
studio's consumer product licensing, film
and home entertainment promotions and corporate
alliances for the studio's theatrical, home
entertainment, theme parks and stage productions.
putting our brand management efforts under
one roof, we provide more effective servicing
for our corporate partners and our studio,"
said Universal chairman Marc Shmuger.
the new organisation, senior vice-president
Amy Taylor will oversee UP&L's North
American promotions, worldwide licensing
and retail development. (She and her team
are currently spearheading sales for upcoming
Universal Pictures feature films such as
Land of the Lost and are handling promotional
activities for films developed around Hasbro
products such as Stretch Armstrong.)
O'Connor will also oversee marketing for
UP&L, reporting to both Sperber and
Universal's president of marketing and distribution
Adam Fogelson. O'Connor will continue to
be responsible for developing content ideas
and integration with NBC and its related
entities and Universal theme parks.
Testa will head UP&L's corporate alliances
practice, which oversees long-term partnerships
for Universal's film, home entertainment,
theme park and stage production business
units. She is responsible for the acquisition
of new brand partners as well as managing
relationships with the existing partners.