Flopped The Lone Ranger to cost Disney $190 million

MUMBAI: As per the reports, Disney CFO Jay Rasulo has informed that the company is likely to incur a loss of about $160 - $190 million next quarter as a result of The Lone Ranger's weak box office run.

The Gore Verbinski-directed western, which stars Johnny Depp and Armie Hammer, cost at least $215 million to produce but has only earned $175.5 million worldwide (it's only opened in about 40 percent of international markets) since its release on 3 July. Domestically, the film has earned $86.9 million - a larger total than Disney's 2012 mega-flop John Carter, which topped out at $73.1 million, but an alarmingly low one nonetheless.

For Disney, the loss hurts, but it isn't crippling. The company's portfolio now includes cash cows like Pixar, Marvel, and the Star Wars empire, the former two of which already delivered massive returns this summer with Iron Man 3 and Monsters University grossing $1.2 billion and $614 million worldwide. And Disney recognises that its plan to produce fewer movies but make them all tentpoles is a high-risk/high reward business. "This branded tentpole strategy of ours, it's 100 percent what we're looking to do and what we want to be," said Disney executive VP of distribution Dave Hollis, following The Lone Ranger's disappointing opening weekend.

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