Jack Black speaks for Yahoo! on online content today

MUMBAI: The Cannes Lion Award is organised each year to hold a gathering of over 11,000 members of the global creative communications where each one is awed, inspired and educated with the latest upcoming trends engulfing the industry. At the 2013 awards on June 17, Yahoo flexed its muscle by conducting the seminar- The New World of Online Content- Appealing to the Habits of Today‘s Consumer. Hollywood‘s Kung Fu Panda, Jack Black took the stage too for Yahoo expressing his views on online content.


Black discussed that although online content is spreading across virally the stance of big screen studios is here to stay for a long time. "According to Spielberg, the studios are going to be extinct in about three years. I don‘t think that is entirely true, because there‘s always going to space for large screens. People like to get together in a communal way and watch something together on a gigantic screen and get lost in that," Black states.


Speaking about his own internet‘s influence on his lifestyle, Black says, "My world has got so internet communicative. It‘s all about emails. I click on a link that someone sends me and I am watching a video that will lead to another video and get sucked down into wormholes. But these are very entertaining and informative." 

Sharing his views on online content, Black a master of comedy himself preferred the online content to be hilarious and trimmed down. "You don‘t really want to go too long. I found that 10 minutes is the optimal link. You throw in some good music with the comedy and it works."


Black also appreciated Yahoo‘s creative move in the industry which was portrayed through the seminar. "Yahoo is an artist friendly site and they are going to do a lot more creative things on their site in future. They are going to be very competitive in their game. A lot of different internet organisations are throwing their hat on their ring like Netflix and Google all vying for that new real estate of entertainment delivery. And Yahoo is saying Hey! We are flexing our muscle a little bit too."


"I don‘t think that online content is killing the Hollywood‘s leading man. There‘s going to be lots of Hollywood leading men on the line. That‘s just human nature, to go and look for the prettiest man and put him on camera, whether be it an iphone screen or a giant movie screen, because the world is tilted that way. It‘s not fair, but it‘s in the DNA," he adds.


"People do want more control and they like the control and the choices they have watching on their iphones, on their laptops, at least I do. I don‘t go into making videos on the internet with the goal of making this viral, I don‘t even know, how you anticipate something like that. You just make something that is hilarious and you keep it tight. You trim the fat and keep it short. Today I think they found out that," Black ends.

Latest Reads
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories