Stars zoom into Cannes Film Festival with Renault

MUMBAI: Automobile manufacturer and marketer Renault has been the exclusive vehicle supplier to the Cannes Film Festival for 30 years, chauffeuring movie stars to the red carpet. This year Renault will supply more than 200 vehicles to the 66th Cannes Film Festival which runs till 26 May.
The automobile brand will also take advantage of the Cannes Film Festival to show off its latest models to the stars. This year, the all-new Renault Captur SUV will be on display with eight vehicles joining the official vehicle fleet. As was the case last year, Renault will be showcasing its electric vehicles on the Croisette in Cannes.
A fleet of 15 Twizys and two ZOE models will be supplied to the Cannes Film Festival. The official vehicle fleet of 37 Latitude and 55 Espace models will be escorting the stars alongside an additional fleet of 16 Latitude and 85 Espace models for the Festival‘s other partners. Renault will also be celebrating with the winners of competitions organised in the run-up to the Festival. The couple who won the ‘Inter-Country Battle‘ on Renault‘s Facebook page will enjoy a VIP experience in a personalised Renault Captur.
And the winners of the competition held to mark the release of Un Prince (Presque) Charmant (‘(Almost) Charming‘) will hit the Croisette in a ZOE. The two winners announced at the French Business Council Gala Dinner in Dubai will also be in attendance.
1983 was the first year Renault supplied 15 Renault 30 models to escort the stars to the red carpet of the Cannes Film Festival. Previously some stars were known to walk to the event. In 1992, Cannes played host to the unveiling of Safrane and 45 cars were included in the official vehicle fleet to replace the Renault 25.
To mark the 10-year anniversary of Renault‘s partnership with the Cannes Film Festival, a special ‘Palme d‘Or‘ edition of Safrane was released in 1993. In 2011, Renault Latitude replaced Vel Satis as the official vehicle alongside Espace. The Cannes Film Festival organisers are exacting in their requirements for comfort on board the official vehicle fleet, calling for more than two weeks of meticulous preparation work prior to the event. ‘Official Partner of the Cannes Film Festival‘ branding is then applied to the vehicles together with special flag-holders. Each year, once the cars have been used to escort the world‘s greatest movie stars, the Renault network sells the vehicles to fans and film-buffs.

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