MUMBAI: Director Michael Bay has teamed up with his
bosses at Doritos to launch Crash the Super Bowl, a
contest that will allow wannabe moviemakers to create
advertisements for the snack brand, it is understood.
two top commercials will air during the Super Bowl broadcast
in January next year after which fans will be asked
to vote for their favourite in an online poll.
you find out where these guys came from... It's great.
If you want to get noticed, this is the way to do it...
When I was a film student, I would have killed for this
kind of opportunity. When you're on the set, you get
to see it all go down," Bay said.
Bay, who started off his career with commercials before
transitioning into Hollywood, will invite the director
behind the advert with the highest score to work for
him on the next instalment of Transformers.
fourth installment of Transformers is due to hit theatres
in June 2014.