MUMBAI: NBCUniversal International Television has hired Bruce Mitchell as vice president, Digital to build the online presence of NBCUniversal's pay TV brands.

Mitchell, who will based in London, will be tasked with building the online presence of NBCUniversal's pay TV brands around the world, working collaboratively with in-territory digital teams.

Mitchell takes on the role to strengthen the evolution of NBCUniversal International Television's portfolio of channel brands online and across new media platforms. The role includes leadership of the LA-based international digital team for E! Entertainment Television.

The portfolio includes Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel.