MUMBAI: After months of suspense, Netflix has shakenup
its marketing team.
Leslie Kilgore, the company's chief marketing officer
for the past 12 years, will be replaced on an interim
basis by current vp marketing Jessie Becker.
Kilgore will step down but join the board as a non-executive
director, it is reported.
On the other hand, Jonathan Friedland, a former Disney
executive who joined Netflix a year ago, will become
chief communications officer at Netflix.
Both Becker and Friedland will report to Netflix co-founder
and CEO Reed Hastings.
Netflix suffered several embarrassing marketing and
communications blows in the latter part of 2011 revolving
around a price increase and a hasty retreat from its
plans to carve off its DVD service from its streaming