4D formatted films in anvil

MUMBAI: Ever since the advent of 3D formatted movies, practically every big-budget film is being released in the format, with higher ticket prices boosting the box-office intake.

The latest attempt to move beyond 3D technology has resulted in a new cinematic encounter known as 4-D. The film industry is enthusiastic about the unique theatre- experience that 4D promises to deliver.

CJ Group, a South Korean company that operates Asia?s largest theater chain, is on the cutting edge of the technology necessary for the display of 4-D movies. The company has 29 specialty theatres that screen blockbuster studio releases such as Avatar, Pirates of the Caribbean: On Stranger Tides and Prometheus.

The group is on the verge of closing a transaction with a nationwide US cinema chain that would create 200 4D theatres over the next five years.

The 4D technology has already been in use in theatres in Thailand, South Korea, and Mexico, and also in some theme parks. One of the company?s biggest clients is the fourth-largest theater chain, Cinepolis, which recently expanded into Southern California. The company owns a dozen 4D theatres in Mexico.

Company execs project that filmgoers will be willing to pay an additional $8 beyond the cost of mere 3-D just to involve more of their senses while watching their favorite superheroes. CJ set up a lab located close to the famous Grauman?s Chinese Theater in Hollywood to demonstrate and market its latest system, which it calls 4DX.

This isn?t the first time that the film industry has tried to bring senses other than sight to film audiences. In 1960 a film titled Scent of Mystery utilised something called ?Smell-O-Vision? which featured 30 different odours that included the smell of flowers, liquor, and gun smoke wafting toward the nostrils of the audience at appropriate times during the screening.

Then, for a film that was released in 1974 titled Earthquake, theatres used a technology called Sensurround that utilised large bass resonating speakers that shook the room with such intensity that Grauman?s Chinese theatre had to install a safety net to catch falling plaster as the film was shown.

In 1981 John Waters used what is called as Odorama which allowed the audience to smell the cinematic scenes with scratch-and-sniff cards and in 2011 Robert Rodriguez used a similar approach that he referred to as Aromascope.

Latest Reads
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
&Priv? HD to premiere the psychological thriller ?The Gift? on 23rd June

&Priv? HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories