MUMBAI: Twentieth Century Fox has preponed the release of McG's This Means War. The film, that was to open on February 17 will now open on February 13 hoping to woo couples.
It is said that the studio decided to move up the release by three days after strong test screenings. "Starting Valentine's Day, we're making war, not love. We're armed and ready with the perfect movie. This is a picture that has it all -- humor, charm, wit and action -- and it plays through the roof," Fox president of distribution Bruce Snyder has been quoted to have said.
In the film starring Reese Witherspoon, Chris Pine and Tom Hardy, Pine and Hardy portray the world's deadliest CIA operatives, as well as inseparable partners and best friends until they fall for the same woman (Witherspoon) and use their incomparable skills against each other.
The other Valentine's Day offering is Screen Gems' drama The Vow starring Rachel McAdams and Channing Tatum.