MUMBAI: Universal Pictures has postponed the release
date ofThe Bourne Legacy from 3 to 10 August citing
fears of the invasion of The Dark Knight Rises at the
reason could also be the simultaneous release of Sony's
Total Recall also scheduled to open on 3 August.
Knight, the third instalment of the Christopher Nolan-directed
Batman franchise, is set to hit US theaters on 20 July,
two weeks prior to that of Bourne Legacy. Now the film
has been delayed three weeks hence.
studio's statement regarding the move focused on Dark
Knight, as well as the opportunity to use the Summer
Olympics to promote Bourne.
Just as The Avengers demonstrated marketplace
sustainability that well outpaced traditional
patterns earlier this summer, the industry expects a
similar trajectory for The Dark Knight Rises. Moving
one week further from its release will give The Bourne
Legacy an even greater opportunity to maximize its opening
box-office potential," the statement said.
move also allows Universal to avoid a direct clash with
Sony's Total Recall reboot. Both films are targeting
males and many exhibitors had questioned why they were
going out on the same date.
to Aug. 10 will also allow us to extend valuable promotion
for the film across all NBC-Universal platforms during
the Olympics, which will dominate television and digital
audiences beginning July 27. We are excited about this
new chapter in our Bourne franchise and confident that
Aug. 10 is the right date for our film and for our industry
as a whole, the statement added.