MUMBAI: The venue for the Oscars has been renamed. The
3,400-seat theatre, formerly known as the Kodak Theatre,
re-opened on Monday with a new audio-visual system and
new signage as the Dolby Theatre.
Laboratories Inc. announced a 20-year deal with Hollywood
& Highland Center owner CIM Group last month to
rename the theatre that has hosted the Academy Awards
audio-visual technology company outfitted the four-level
venue with its Dolby 3D and Dolby Atmos projection and
audio systems. Besides the Oscars, the Hollywood theatre
is home to the Cirque du Soleil production Iris and
will host the world premiere next Monday of the Disney-Pixar
film Brave, which will be the first feature film released
utilizing the Dolby Atmos technology.
"It's an incredible day for us," sDolby President
Kevin Yeaman has reportedly said after a demonstration
Monday of the theatre's new audio-visual systems. "We've
been hard at work coming up with Dolby Atmos and Dolby
3D and looking for a way to tell that story and connect
with audiences around the world. When this opportunity
came up, we couldn't pass it up," he added.
Group dropped the Kodak name from the theatre ahead
of the Oscars earlier this year after a bankruptcy court
judge approved the early exit of 131-year-old Eastman
Kodak Co. from a 20-year naming rights deal it signed
with them in 1999.
85th annual Academy Awards is scheduled to be held at
the Dolby Theatre on 24 February next year.