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MUMBAI: The international arms of two of Hollywood major
studios Fox and Warner Bros. have decided to jointly
operate in Brazil to distribute and market their respective
film slates.
Though the two entities will remain separate legal entities
in Brazil, they will share their resources through the
joint operation called Fox-Warner that will start functioning
immediately.
Patricia Kamitsuji, currently general manager of Fox
Brazil, will serve as managing director of Fox-Warner.
The jv was announced by Warner Bros. Pictures president,
international distribution Veronika Kwan Vandenberg
and Paul Hanneman and Tomas Jegeus, co-presidents of
Fox International.
"Warner
Bros. Pictures is thrilled to be entering this new chapter
at this exciting time in Brazil," Kwan Vandenberg
said. "We have enjoyed our successful partnership
with Fox in various other countries and look forward
to expanding upon it to further develop the business
and meet the demands of the rapidly growing Brazilian
market."
"Brazil's strong economy and growing demand for
quality entertainment offers us a fantastic opportunity
to take the local entertainment industry to new heights,"
Hanneman and Jegeus said in a statement.
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