MUMBAI: Ending its search for a replacement in place
of its outgoing marketing head MT Carney, Walt Disney
Co has tapped Ricky Strauss, president of Participant
Media, as its new head of worldwide marketing.
the controversial executive who joined Disney in April
2010 with no experience in the film industry, announced
her resignation this week.
the move, Disney chief Rich Ross has selected a seasoned
executive who has worked on The Help, the DreamWorks
and Participant-produced drama that Disney distributed
in 2011 with much success.
Said Ross in a statement. "I am happy to welcome
Ricky Strauss to the Walt Disney Studios family.With
25 years of industry experience, he brings a deep understanding
of all aspects of the film business as well as incredible
skill in branding and cutting-edge marketing. He will
undoubtedly raise the studios creative bar as
we enter 2012 and look ahead at showcasing a spectacular
slate of films to audiences around the world.
had been openly seeking a replacement for Carney for
months. While some insiders in the industry speculated
that Carney departed simply because she was tired of
the open search for a replacement, others say that War
Horse's disappointing performance upset director Steven
Spielberg and that the timing of her departure was related
to his displeasure.
faces big challenges in the coming months when it will
release the sci-fi action adventure John Carter in March
and later The Avengers based on the Marvel Comics.