MUMBAI: To make its 100th birthday more lively Universal Pictures has chalked out a five-pronged programme.
The five pronged activities are: Major Film Restoration Commitment: The studio will restore thirteen films over the course of the centennial year. The restoration effort includes films like All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler’s List, Out of Africa, Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.
The studios second endeavour for its 100 birth anniversary is: Unveiling of New Logo: The studio will unveal an updated animated logo at the February premiere of its upcoming feature film Dr. Seuss’ The Lorax and at its US theatrical debut on March 2.
The updated logo will be used on all Universal Pictures films going forward and will be integrated into all aspects of the company’s business as well.
The third endeavour is Home Entertainment: Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector’s Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes.
In addition, special collections will be released throughout the year culminating in the highly anticipated Blu-rayTM releases of Universal’s Classic Monster and Alfred Hitchcock series.
Theme Park Celebrations: Universal’s Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations.
And finally Website and Social Media Campaign: Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr and Pinterest.