Movies

Hunger Games grosses $250 mn in 10 days

MUMBAI: New releases Wrath of the Titans and Mirror Mirror could not survive the wrath of Hunger Games. The Lionsgate film, in its second weekend, grossed $61.1 million crossed $250 million in only 10 days-the fastest ever for a non-sequel.


Hunger Games grossed $34.8 million in its second weekend of play at the foreign box office, putting its cume at $113.9 million and global total at $364.9 million.
 
Wrath of the Titans grossed $34.2 million, compared to the $61.2 opening of Clash of the Titans two years ago. Warner‘s knew the sequel wouldn‘t match that number since Clash of the Titans opened on Good Friday, a holiday.
 
"We made the decision to open even with Hunger Games and the NCAA Final Four baskeball games so that we could play through the heart of the holidays," said Warner Bros. president of domestic distribution Dan Fellman.
 
Fellman pointed out that Sherlock Holmes: A Game of Shadows also opened to substantially less than the first Sherlock Holmes, or $39.6 million versus $62.3 million, but that the sequel eventually caught up and has now surpassed the first film.
 
Wrath of the Titans did far better overseas over the weekend, opening to $78 million and beating Hunger Games, which has been a softer play internationally outside of English-speaking territories. Wrath‘s global opening is $112.2 million.
 
Wrath of the Titans, playing in a total of 4,127 locations, drew 65 per cent of its revenues from 3D runs. That included including more than 290 IMAX theatres, which generated $4.7 million in ticket sales, or 14 per cent of the total gross. Domestically, Wrath received a B+ CinemaScore, compared with a B for Titans.
 
On the other hand, Mirror Mirror succeeded in luring families, who made up 60 per cent of the audience. While kids under the age of 12 made up 37 per cent of the audience, their parents made up 23 per cent.
 
Mirror… is the first of two Snow White movies opening this year, though Universal‘s Snow White and the Huntsman, which bows in the summer, isn‘t a family film.

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