Hollywood studios laud China’s willingness to treat US films more fairly

MUMBAI: The recent move of the Chinese government to comply with a World Trade Organisation order to treat US films more fairly has been lauded by studio executives in Hollywood.
But privately, they wonder how it will shake out and when because the Chinese government has yet to sign a WTO Memorandum of Understanding.
Hollywood had agreed to live with the resulting agreement because it could be revisited in five years. A fine ticking point was revenue-sharing: The studios wanted 30 per cent but had to settle for 25 (previously, it was 13 to 17 per cent).
Beijing-based DMG Entertainment’s CEO Dan Mintz said, "Obviously, from the top-line level, all of this is good. But it‘s important to remember that the quota is just one layer that is used by the powers that be to control things. They have censorship, they control all the screens and hold control over when a film comes on against which competition and how long it stays in theatres."

The Chinese market is too hot for Hollywood studios not to keep trying. In 2008, the local box-office intake was $630 million; in 2011, it reached a massive $2.1 billion. Theatre construction is also growing by bounds spurring a proliferation of state-of-the-art 3D screens. And this is where Hollywood has the upper hand as its proliferation of 3D films deliver much-needed content.
It may be noted that five of China‘s 10 top-grossing films in 2011 were 3D studio releases, all of them from Hollywood. In 2011, Transformers: Dark of the Moon (3D) was China‘s top-grossing title, earning $172 million.
Interestingly, had the new revenue-sharing deal been in effect then, Paramount would have seen a return of $43 million compared to $26 million.
The first 3D release set to open in China this year is Titanic 3D, in early April. No one -- not even the film‘s overseas distributor, Fox -- knows whether the new rules will be in place by then, but most studios believe they will by summer.
It is also uncertain as to which 3D titles China will accept this year from films like The Amazing Spider-Man, The Dark Knight Rises, Brave, The Avengers, Men in Black III and Madagascar 3.

Latest Reads
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms
Cast & crew of 21 sarfarosh: saragarhi 1897 celebrate army day with the 7th Battalion of sikh regiment of the indian army

The cast & crew of 21 Sarfarosh: Saragarhi 1897 commemorated the Army day with the Soldiers of Sikh regiment of Indian army. Actors Mohit Raina & Mukul Dev personally took the soldiers of the Sikh regiment on the tour of the set in Aamgaon where the epic battle of Saragarhi is currently...

Movies Hindi
Watch the world television premier of "Nirahua Hindustani"on 30th december at 1 PM only on Dabangg

SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

Movies Hindi
BookMyShow reveals how India entertained itself in 2017

As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

Movies Hindi
Catch Bollywood Actor Irrfan Khan this Week on Off Centre

MUMBAI: This week on Off Centre, Anuradha Sengupta talks to one of the finest Bollywood actors in the industry, Irrfan Khan. From being noticed and welcomed as a romantic lead after 22 years in business to his latest release and love, sex, romance in today’s time, he expresses his views and...

Movies Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories