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Immortals tops b-o with $ 32 mn intake

MUMBAI: Of three films that released on November 11, Relativity’s Immortals topped the box-office by garnering an estimated $32 million.


The stylized VFX-packed R-rated sword-and-sandal actioner from the producers of 300 and director Tarsem Singh was expected to open in the $25 million-to-$30 million range.But though the filmopened better than expected, it still fell short of the $61.2 million opening of Warner Bros.’ Clash of the Titans or the $70.9 million debut of 300.


It is learnt that 66 per cent of the weekend gross for the Tarsem Singh film came from premium-priced 3-D theaters. It was the third-highest opening this year for an R-rated film. Globally, Immortals opened in over 35 territories and generated an estimated $36 million that brings the worldwide total to an estimated $68 million.


The overall box-office was helped this weekend by two Friday holidays, Veterans Day and Remembrance Day in Canada, giving a boost to Thursday evening shows as well as Friday. Sony’s PG-rated “Jack and Jill,” the latest comedic outing from Adam Sandler collected an estimated $26 million to be at the second spot better than anticipated but less than his previous two films.


Warner Bros.’ awards-bound “J. Edgar,” helmed by Clint Eastwood and starring Leonardo DiCaprio, generated $11.5 million to take the fifth slot with an intake of $11.6 million since its limited opening on Wednesday. On the other hand, Jack and Jill collected around $20 million. Sandler‘s loyal fan base makes his comedies somewhat “critic proof”; his best-performing projects are sometimes his worst reviewed.


After two weekends at number one, DreamWorks/Paramount’s animated Puss In Boots moved into the third spot with an estimated $25.5 million intake.


On the other hand, Universal’s Tower Heist fell to the fourth spot with a gross of an estimated $13.7 million. The Ben Stiller-Eddie Murphy starrer has taken in an estimated $43.87 million in 10 days.

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