Movies

Three high pofile films in sluggish period

MUMBAI: This year‘s Veteran‘s Day weekend will have the release of three high-profile films viz Adam Sandler‘s Jack and Jill, Henry Cavill‘s Immortals and Clint Eastwood‘s Leonardo DiCaprio-starrer J. Edgar.This has raised hopes in the continuing sluggish period.


An estimate by trade insiders think that Relativity Media‘s Immortals and Sony‘s Jack and Jill will gross between the range of $20 million to $25 million. Also competing would be DreamWorks Animation and Paramount‘s Puss in Boots that is estimated to gross approximately $20 million.


Puss in Boots stood at the No. 1 spot for the last two weekends and saw the lowest second-weekend drop of all time for a non-holiday title grossing $33 million last weekend after opening to $34.1 million. The 3D toon has grossed $80.9 million domestically through Wednesday and is likely to cross $100 million sometime over the weekend.


Both Jack and Jill and Puss in Boots should benefit from kids being out school because of Veteran‘s Day on Friday. Jack and Jill cost $80 million to produce and Sony is counting on Sandler‘s track record for multiple footfalls at the box-office. The film is showing strong interest among younger females and males.


Ryan Kavanaugh‘s Relativity, which fully financed and produced Immortals, is counting on fanboys to buoy the violence-laced R-rated film, a fantasy adventure along the same lines as box office hit 300. Immortals, a key test for Relativity, cost $75 million to produce after tax rebates.


The film scored high marks in test screenings, and also stars Stephen Dorff, Isabel Lucas, Kellan Lutz, Freida Pinto and Luke Evans. The pic opens day and date in a number of key territories, including China (through Relativity‘s co-venture with Skyland), Germany, Italy, the U.K., South Korea, Japan and South Korea.


Relativity insiders say Immortals only has to open to $25 million for the company to be on sound financial footing, since so much of the budget was financed through foreign presales.

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