Spielberg's Super 8 grosses $37 mn in US, tops box office

MUMBAI: Paramount‘s efforts to whip up a hype on the eve of the film‘s release seems to have paid off. After an aggressive eleventh hour marketing blitz by the production house, Steven Spielberg‘s Super 8 went on to gross $37 million at the domestic box office.

Overseas, the film grossed $6.7 million worldwide of which the biggest territory Australia helped the film gross $2.7 million.

Set in 1979, Super 8 tells the story of a group of kids who are filming a home movie when there‘s a violent train crash. When unexplained events start to threaten their town, they begin to suspect something inhuman escaped from the train.

Super 8, directed by J Abrams, had been the focus of intense speculation because of soft tracking and a marketing campaign that left the film‘s plot shrouded in mystery.

Ultimately, the film performed on par with sleeper-hit District 9 that opened to $37.3 million at the domestic box office in August 2009. Comparing the $12.2 million gross on Friday, the film grossed $14 million on Saturday.

"I think we accomplished what we set out to do. It was never positioned as a big blockbuster, but as a smaller movie," Paramount vice chairman Rob Moore has been quoted to have said. "We used the sneaks to infuse the marketplace with great word-of-mouth, and it certainly looks like it paid off," he added.

According to Paramount, Super 8 didn‘t need a big opening, since its production cost was $50 million, far less than other summer studio films. The movie played in 3,379 theatres, including 239 Imax locations. Grosses from Imax recorded $4.4 million, a strong start and representing 12 per cent of total earnings.

Super 8 held a comfortable lead over 20th Century Fox‘s X-Men: First Class, which grossed $25 million in its second weekend for a total of $98.9 million.

Overseas, First Class grossed $42.2 million with a worldwide total of $222.5 million.

Two films jumped the $200 million mark over the weekend at the domestic box office-Warner Bros.‘ The Hangover Part II and Disney‘s Pirates of the Caribbean: On Stranger Tides.

Hangover II grossed an estimated $18.5 million for a domestic total of $216.6 million while the film‘s international total stood at $432.1 million.

On the other hand, On Stranger Tides grossed $10.4 million domestically to jointly tota $208.8 million. Overseas, the 3D film grossed $41.1 milion, bringing the film‘s international total to a massive $678 million and worldwide tally to $886.8 million.

DreamWorks Animation and Paramount‘s Kung Fu Panda 2 grossed $16.6 million in a total of $126.9 million. Overseas, the 3D toon grossed $56.5 million to jump the $200 million mark and end the weekend with a total of $205 million that brought the worldwide total to $331.9 million.

Latest Reads
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International
Bengali film Posto to premiere on Hoichoi before satellite TV

NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere. This will provide Bengali moviemakers a robust additional...

Movies Regional
PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
Eros reports higher profit margin despite fewer releases

BENGALURU: Sunil Lulla-led Eros International Media Limited (Eros) reported 21 per cent margin (on operating income) for consolidated profit after tax (PAT) for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with 12.8 per cent margin for the corresponding quarter a last ago. The...

Movies Hindi
Inox reports increase in revenue, profits for second quarter

BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from...

Movies Hindi
1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories