MUMBAI: Avatar has become the highest grossing worldwide IMAX release,
as the opening day in China combined with global holdovers pushed its box-office
tally past the $71million mark set by The Polar Express.
grossed approximately $12.7 million over the weekend and boosted the tally to
$67 million as Avatar surpassed The Dark Knight's $65 million haul
to become the highest initial worldwide release.
The Polar Express
reached $71 million after several re-releases. However Avatar overtook
that figure yesterday and is set to cross $100 million later this month. Initial
reports from IMAX said that midnight shows at all 11 Chinese screens were sold
currently stands at $20 million internationally from 71 screens (rising to 82
including China) and $47.1 million from 179 North American screens. The film added
$8.7 million domestically over the weekend, accounting for 12 per cent of the
total $68.3 million domestic weekend gross from 3 per cent of the screens.
international take was $4 million and that amount included a record international
single day on Saturday of $1.425 million.
In further good news for the
company, the extraordinary pace of IMAX ticket sales for Avatar powered
IMAX Corporation to its first $100 million global box-office quarter for the period
ending 31 December, last year.
The company said this result marked an approximately
225 per cent increase on the fourth quarter from a year before, when global box
office amounted to roughly $31 million.
Approximately $54 million of the
$100 million came from Avatar in 2009. Gross box office of Hollywood films
shown on 230 IMAX screens around the world in 2009 climbed 108 per cent to a record
$270 million compared to $130 million in fiscal 2008.