MUMBAI: Beverly Hills and New York-based Hollywood Studios International (HSI) has appointed Eric Christenson as president of acquisitions and distribution.

Christenson, who most recently consulted for Voltage Pictures and had previously handled international sales for Graham King, said he was busy lining up his initial roster and would announce executive appointments shortly.

He will attend Sundance and Berlin to scout for possible titles and meet buyers and plans to officially launch the sales push in Cannes. HSI will provide completion funds on projects where appropriate.

Said HSI CEO Sir Steven Saxton, "We are delighted to add Eric to our senior management team, "His exceptional talent and proven track record gives us the ability to aggressively discover and develop new opportunities around the globe.

"I am very excited to be working with Sir Steven and the amazingly talented and energetic people at Hollywood Studios International as we launch our new venture," Christenson said.

"HSI is a privately funded entertainment holding company with subsidiaries Artist International, Models International, iCreate and Hollywood Studios China.