Movies

Imax crosses $100 million globally with 3D version of Avatar

MUMBAI: Imax Corp. has crossed the $100 million global box-office mark with the 3D version of Avatar.


With the sci-fi epic still set to screen for seven more weeks on Imax‘s giant screens, Avatar till date has grossed $68 million in premium North American ticket receipts and $33 million in overseas box-office since it opened on 18 December.


Imax CEO Richard Gelfond expects the record box-office receipts from Avatar to attract return-viewing for upcoming Hollywood 3D titles on his screens locally and internationally.


"There will be an Avatar halo. Some people went to an Imax theater for the first time to see Avatar. Many liked the experience and will come back again," Gelfond said.


Besides continuing play from Avatar 3D, Imax‘s 2010 Hollywood release slate also includes from DreamWorks Animation How to Train Your Dragon 3D and Shrek Forever After 3D, Tron Legacy 3D and Toy Story 3 3D.

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