MUMBAI: James Thompson has been promoted to head of sales and marketing of New
Zealand Film, the sales division of the NZ Film Commission (NZFC), with immediate
Thompson was previously business affairs executive in the same division.
replaces Kathleen Drumm, who left the organisation last September. Thompson worked
closely with Drumm prior to her departure and has been doing the role in association
with NZFC chief executive Graeme Mason.
Said Thompson that he and Mason
shared the view that the agency needs to become more commercial. "Our remit
is to promote New Zealand, New Zealand films and New Zealand filmmakers but there
is a danger of spreading ourselves too thin. By default if we get our films to
as many countries as possible we are promoting New Zealand," he added.
also said that the Cannes Film Festival and American Film Market will remain the
two most important markets for New Zealand, followed by the Berlinale and Toronto
International Film Festival.
"I will endeavour to continue the legacy
left by Kathleen and previously Lindsay Shelton and to maintain close, cordial
and collegiate relations with your buyers."
He said that while the
US market was not fundamental to the sale of all NZ Film's pictures it continues
to influence the behaviour of other buyers.
His first international trip
in his new role of head and sales and marketing will be to Sundance, where writer/director
Taika Waititi's Boy (pictured) is in competition. Inspired by his Oscar-nominated
short Two Cars, One Night, Boy is also in competition in Berlin. It is
being released locally by Transmission.