Movies

Guangzhou Jin Yi Film and Television orders 8 Imax screens for China

MUMBAI: Eight more super-sized Imax screens have been ordered by Chinese exhibitor Guangzhou Jin Yi Film and Television for the Chinese market.


The exhibitor, which launched in 2004 by launching six multiplex theatres in the Guangdong province with Warner Bros. International Cinemas as the majority partner, has tripled the size of its Imax rollout to total 2 screens. 


The first Imax digital theatre will launch by December this year followed by another five in 2011, four in 2012, one in 2013 and the last in 2014.


"We chose to add Imax locations based on the rapidly growing demand for The Imax Experience in cities throughout China, and the proven business model of Imax‘s digital projection system," Shirley Ye, general manager of Guangzhou Jinyi Film and Television Investment Group, said in a statement.


Since partnering with Warner Bros. in 2004, Jinyi Film & Television has opened 27 theatres in China, with another 100 theatres in backlog.
 

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