Movies

Warner Bros inks three-year deal with Imax

MUMBAI: Warner Bros. has inked a long-running partnership with Imax with an agreement to release up to 20 films till 2013.


Announcing the pact, officials of Warner Bros. said the releases will consist of a mix of 2D and 3D titles. Some of the 3D films lined up for Imax venues include Legends of the Guardian: The Owls of Ga‘Hoole that is likely to release on 24 September 24, Harry Potter and the Deathly Hallows: Part 1 on 19 November, Harry Potter and the Deathly Hallows: Part II on 15 July, 2011, Happy Feet 2 on 18 November, 2011 and The Hobbit that is to release in December 2012.


Said Warners domestic distribution president Dan Fellman, "Our track record with Imax has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences."


Imax‘ International distribution chief Veronika Kwan-Rubinek feels that Imax‘s continuing growth overseas means that "more and more audiences will have the opportunity to experience our films using this exciting format."


Since 2003, Warners has released 25 films in the Imax format including 10 3D titles.
 

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