MUMBAI: Publicist Jack Hirshberg, who worked on dozens of films in the golden age in Hollywood, expired on 7 March at the age of 92.

Beginning his career as a newspaper reporter in the 1930s, Hirshberg turned a syndicated columnist with Hirshberg's Hollywood that ran throughout Canada.

Hirshberg also represented such notables as Frank Sinatra, Jack Benny, Gary Cooper, Bob Hope, Bing Crosby, Martin & Lewis and Cecil B. DeMille.

He was a founding member of the Publicists Guild of America in 1937 and worked on films like The Ten Commandments, Some Like It Hot, Play It Again, Sam, All the President's Men and Ordinary People.

Starting with Paramount in 1940,Hirshberg retired in 1973, but at the request of Robert Redford, he came back to handle the publicity on Redford films All the President's Men (1976), The Electric Horseman (1979) and two more Brubaker and Ordinary People.

A celebration of his life will take place April 24. In lieu of flowers, the family has requested donations be made in Jack's memory to the Motion Picture and TV Fund, the Blind Childrens Center in Los Angeles or the City of Hope.