Sam Balsara, born 1951, is a Management Graduate (from Jamnalal Bajaj Institute, Bombay) and has ov er 25 years experience in Managerial positions Marketing ] Sarabhai' s & Cadbury's and in Advertising with Contract ( a subsidiary of JWT/HTA), Mudra and Madison

He joined Mudra in 1984 when the agency's billing was under Rs. 4 crores and contributed to its meteoric rise over the next four years . Mr. Balsara was also directly responsible for organizing the Reliance Cup in India (Cricket World Cup) and marketing the cup in India and abroad.

He founded Madison Advertising in 1988 with 3 Blue chip accounts Godrej, Tata (Nelco) and Mafatlal and the agency has steadily gained in stature and billings and today its client includes, Procter & Gamble, BPL and Coke with current media billings of Rs.350 crores. Though Madison is not a very large agency it features in the Economic Times listing as the Fourth Most Admired Agency in India.

He is also Chairman of MOMS (Madison Outdoor Media Services) and Director of Anugrah Madison, the rural advertising unit of Madison. He also runs a Public Relations unit.

He is a prominent member of the Indian Marketing and Advertising profession. He has been President of The Advertising Club, Bombay ( arguably the world's largest Advertising Club with 3000 members) for almost 3 terms and has been editor of Solus -the Ad Club's magazine for many years. He was the Vice President of the Advertising Agencies Association of India and is currently Chairman, Triple A Awards. He is currently Chairman of NRSC Technical Committee and serves on the AAA-IBF joint Committee. He is also the immediate past

Chairman of Advertising Standards Council of India and a founder member of ECO-India, an organisation to promote environment- friendly actions.

He is a regular speaker at Seminars and forums pertaining to Advertising and has served committees and judging panels.