Holds a Graduate degree in Electrical Engineering from Indian Institute of Technology, Kanpur and a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.

Has a total of 22 years of work experience as a Media Planner, a Clint Servicing person in an advertising agency and a market researcher. Was Managing Director of Starcom India, and President of ORG-MARG. Is currently an independent marketing and media consultant.

Shared the responsibility of leading two successive National Readership Surveys - NRS 1990 and NRS 1995. Also led specialist syndicated studies including India's first ever Children's Media Survey ( CMS ), Decision Makers' Media Survey and Upmarket Media Survey.

Pioneered and set up India's first Peoplemeter-based TV Audience Measurement System At ORG-MARG.

Past President of Market Research Society of India ( MRSI ). Past Chairman of Technical Committee of Joint Industry Body for Television Audience Measurement ( TAM ). Past Member of Technical Committee for the NRS.

Has presented papers at ESOMAR Media Research Conferences at Athens (1995) and Mexico City (1998). Has also presented papers at previous Worldwide Readership Research Symposia at Barcelona (1988), HongKong (1991), SanFracisco (1993), Berlin (1995), Vancouver (1997) and Florence (1999).

Is a Visiting Faculty of MICA and IIM, Ahmedabad.