MAM

Adwise 2002 : Praveen Tripathi

Holds a Graduate degree in Electrical Engineering from Indian Institute of Technology, Kanpur and a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.



Has a total of 22 years of work experience as a Media Planner, a Clint Servicing person in an advertising agency and a market researcher. Was Managing Director of Starcom India, and President of ORG-MARG. Is currently an independent marketing and media consultant.



Shared the responsibility of leading two successive National Readership Surveys - NRS 1990 and NRS 1995. Also led specialist syndicated studies including India's first ever Children's Media Survey ( CMS ), Decision Makers' Media Survey and Upmarket Media Survey.



Pioneered and set up India's first Peoplemeter-based TV Audience Measurement System At ORG-MARG.



Past President of Market Research Society of India ( MRSI ). Past Chairman of Technical Committee of Joint Industry Body for Television Audience Measurement ( TAM ). Past Member of Technical Committee for the NRS.



Has presented papers at ESOMAR Media Research Conferences at Athens (1995) and Mexico City (1998). Has also presented papers at previous Worldwide Readership Research Symposia at Barcelona (1988), HongKong (1991), SanFracisco (1993), Berlin (1995), Vancouver (1997) and Florence (1999).



Is a Visiting Faculty of MICA and IIM, Ahmedabad.

Latest Reads

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Orient Electric rolls out new TVC to promote IoT-enabled air coolers

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers.

MAM Media and Advertising Ad Campaigns
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VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India's first multi-channel DIY social media management platform, today introduced its latest version with new and exciting features.

MAM Marketing MAM
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Aquawhite signs popular characters - Peppa Pig, Angry Birds, Hello kitty

Aquawhite, the leading oral-care brand from JHS Svendgaard Laboratories Ltd (JHS), has announced signing up yet another brand collaboration to add to its fast increasing bouquet of character associations.

MAM Marketing Brands
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JetSynthesys celebrates Sachin Tendulkar’s birthday the digital way; fans to play a game of cricket and wish the Master Blaster Live!

JetSynthesys, a leading digital entertainment and gaming company, announced the celebration of Sachin Tendulkar’s 46th birthday on Sachin Saga Cricket Champions and 100MB.

MAM Marketing MAM
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Papa CJ launches unique campaign urging people to cast their votes

Papa CJ has launched a unique campaign, created in collaboration with White Rivers Media and Ad Parody, urging people to cast their important vote.

MAM Media and Advertising Ad Campaigns
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GolinOpinion wins PR mandate for Charmboard

GolinOpinion, the PR agency of the MullenLowe Lintas Group, has been awarded the PR mandate for Charmboard, an in-video discovery platform. The agency was appointed after a multi-agency pitch for its distinctive PR and creative approach.

MAM Media and Advertising People
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Benetton India launches #UnitedByVote campaign to show the power belongs to you

MUMBAI: United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote. The new campaign and initiative is another...

MAM Marketing MAM
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[Podcast] Media Minds: Times Bridge sr VP discusses global partnerships

The global investments and partnership arm of The Times Group of India, Times Bridge has been instrumental in introducing a number of digital-led global companies, like Uber, Smule, Coursera, among others to India, giving the technology market of India a distinct edge.

MAM Podcasts
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American Tourister grants #Youraccesstotheworld with its fun new campaign

In the past, the pursuit of happiness revolved around growing up, getting a job, and ultimately buying a home. However, the millennials have turned this equation on its head/other way around.

MAM Media and Advertising Ad Campaigns

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