Have done BSc in Chemistry and Post graduate diploma in Advertising & Public Relations from Indian Institute of Mass Communication, New Delhi.

12 years of experience in frontline white goods sales to organisations, media planning and buying, media analysis, selling advertising time and brand management of TV channels - entertainment and news.

Worked with HCL Limited, Mudra Communications Limited, Contract Advertising and Zee Telefilms Limited. Presently working as Director-Business Development with Zenith Media.

Worked on a host of accounts in diverse product categories ranging from soaps, detergents, hair dyes, baby foods and soft drinks to satellite television, audio cassettes and publishing, epilators to luggage, cellular phones, two-wheelers, corporate and issue advertising.