Schedule
 
Agenda for Ad-Wise 2002 on 22 March 2002
Timing Topic Speaker
8.30 amRegistration
9.15 am Introduction Anil Wanvari, CEO Indian Television
9.20 am Session Moderator takes over Pravin Tripathi,Media Consultant
9.30 am Keynote Speaker Evolution of the TV Universe Kunal Dasgupta, CEO, SET
10.00 am What ails TV Airtime? Raj Nayak, Executive VP, STAR India
10.15 am Innovations in Media Sam Balsara, Madison
10.45 am The Media Independents Vikram Sakhuja, Mindshare
11.15 am: Tea Break
11.30 am The Broadcasters Viewpoint Abraham Thomas- SET
12.00 noon The Media Independents Ravi Kiran, Starcom Followed by Q & A session
12.30 pm Lets Think Anew ! Sandeep Singh- SAB TV Followed by Q & A session
1 pm: Lunch break
1.45 pm The size of the TV Air Time Market Shankaran Pillai-ORG Marg - (TV air time across channels, what it is valued at, with detailed break ups for regional television, and amongst the big four in Hindi as well as Sports)
2.15 pm Television Air Time : The Numbers behind the bussiness Mubin Khan- Zenith Media
2. 45 pm What should Media Planners/ Reaserchers be ready for- The Shock Absorbers Amit Ray- Mudra
3.15 pm The Media Independents Ashish Bhasin - Initiative Media India
3.45 pm The Advertisers and Marketers viewpoint Bal Palekar - Eureka Forbes
4.10 pm The Advertisers and Marketers viewpoint Paulomi Dhawan - Raymond India
4.30 pm: Tea Break
4.45 pm The Unification of the Rating Agencies LV Krishnan, TAM India
5.15 pm The Pubcaster's Role: Mukesh Sharma, Director- DD Mumbai
5.45 pm Wrap up of the entire day Pravin Tripathi Media Consultant
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