Why Ad-Wise - a forum focusing on the business of TV Air Time? That's a question that many from the industry may ask.

The answer: the television industry in India survives mainly on advertising, subscription revenue is minuscule. But competition for that advertising pie is increasing by leaps and bounds. If 10 years ago, each channel could hope to capture X of the entire cake, today it is scrambling for just X/5 of what it could hope to earlier. Reason: there has been an explosion in the number of channels and that is continuing without any cessation.

Most seminars have just hopped over TV Air Time issues, by making them part of larger fora on television. Which means the business of Television Air Time and issues around it -which have an impact on the various constituents (broadcasters, ad agencies, media dependents and independents, media concessionaires, reseachers and the monitoring agencies) - have been given a cursory look.

Indiantelevision.com believes that Ad-Wise 2002 will serve as a platform to explore some of the issues around TV Air Time from closer quarters. It's the first ever forum focused on the TV Air Time Selling, Planning & Buying.

A cross section of professionals from TV ad sales, media planning and buying and research are coming together for the first edition of Ad-Wise 2002 to present various perspectives on TV air time and what the future will bring for it.

Ad-Wise 2002 is being held at the Mayfair Rooms, Worli, from 9:30 am onwards. Registration is from 9 am onwards. For individuals, there is an attendance fee of Rs 1,500 per head. There is a group discount of Rs 250 each, for professionals in batches of 10 (Rs 12,500 is the cover charge then).

To register click here.