Reveals how schoolgirls in Japan have begun
to sell themselves as sex objects in order to fund their desire for
branded goods. The programme also visits Huntingdon Beach, the US
town that is selling itself to the highest bidder, and meets up with
hip hop superstars Wu Tang Clan, who have their own clothes brand.
Continues the exploration of the influence that brands have on our
culture and society.
The programme also explores how cool street teams are used to promote
music in the streets of New York, and introduces viewers to MosBurger,
Japan's version of McDonalds.
Channel One in the US provides a free news service to schools, with
advertisements. Logo asks whether schools should be just another market
place. There's also look at extreme advertising, which plays a big
part in the 21st century as advertisers go to any lengths to get their
The gold industry is struggling with flagging sales and is in need
of a change of image. For some companies, the only alternative to
going under is re-branding. Logo explores some of the biggest re-branding
campaigns that have taken place in recent years.
A look at how Superclubs like Cream and Ministry of Sound have branched
out and become big-selling brands. Watch how Starbucks is using its
power to brand-bomb other coffee houses out of business. Logo explores
how successful this method is and and how neighbourhood brands are
fighting back. The programme also investigates how cigarettes are
marketed in Pakistan.