Home Advertise Contact Us	zzz The Ad Factor The Pitching Process Follow the staff at hi-tech communications firm, Psion, as they go through the process of selecting an advertising agency to launch their new product. As the fight intensifies for this prestigious contract, the tension increases - only one advertising agency from the eight invited to tender can win the contract. The Creatives Here the spotlight is on the creative process. Cameras follow the creative team at agency Hal Henry as it puts together its forthcoming campaign for Guinness Ireland, based on the Irish national sport of hurling. Armed with little more than an inquisitive mind and a mountain of product research, we see how these agencies can come up with a plan that the client will be happy to back. The Roll Out The final episode concentrates on the roll-out sage of the project - when the campaign finally hits the streets. The focus is on the 'World of Feet' cinema and stills campaign for Doctor Marten's footwear, where the drawings and the creative ideas of the campaign team are put together to make the final product that will appear in magazines, cinemas and poster sites across the UK.