the staff at hi-tech communications firm, Psion, as they go through
the process of selecting an advertising agency to launch their new
product. As the fight intensifies for this prestigious contract, the
tension increases - only one advertising agency from the eight invited
to tender can win the contract.
Here the spotlight is on the creative process. Cameras follow the
creative team at agency Hal Henry as it puts together its forthcoming
campaign for Guinness Ireland, based on the Irish national sport of
hurling. Armed with little more than an inquisitive mind and a mountain
of product research, we see how these agencies can come up with a
plan that the client will be happy to back.
The Roll Out
The final episode concentrates on the roll-out sage of the project
- when the campaign finally hits the streets. The focus is on the
'World of Feet' cinema and stills campaign for Doctor Marten's footwear,
where the drawings and the creative ideas of the campaign team are
put together to make the final product that will appear in magazines,
cinemas and poster sites across the UK.