28 Jan 2009 Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 45
 
 
 
 

 





Adex Analysis
 
 
 










Overview of F&B sector ads on TV in 2008
Food & Beverage ads on TV sees 17 per cent rise in 2008 over year ago period- AdEx India Analysis.

Media, Advertising & Marketing Watch
Sun Network: healthy rise
 Sun TV Network's net profit up by 9.71 per cent to Rs 1.12 billion in Q3 ended 31 December 2008.

UTV: Q3 profits up, broadcasting squeezes margins
UTV Q3 net profit up by 29% to Rs 299 million; TV content, movies & gaming divisions trigger growth.

Hakuhodo Percept creates new campaign for Hindware

Carrefour global ad account shifts to Publicis

Ten Sports pockets Sri Lanka Cricket TV rights

Disney to telecast 'Bunny Town' from 2 February

Shekhar Gupta, Ameen Sayani to receive Padma Awards

MTV US launches vertical ad network Comedy Tribe

Delhi HC turns down plea to stay 'Aashayein' release


TV Ratings
Top 10 Programmes (11/01/2009 to 17/01/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/01/2009 to 17/01/2009)
Star Plus
Colors
Zee TV
Sun TV
Gemini TV
NDTV Imagine
Zee Cinema
Sony Entertainment TV
MAX
Zee Marathi
Maa Telugu
Star One
Udaya TV
Sahara One
SAB
Zee Kannada
Kalaignar TV
Eenadu TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    How to protect your brand during downturn?

    		•

    Brand LIC shows the way

    • Ideas that changed the world

    • Brand Launches

    • Interesting facts about an Indian consumer's psyche

    • Localised approach necessary for growth

    • EPL attracts Indian advertisers towards football

    Source: Economic Times
      
    		•

    Godrej Industries net profit growth declines by 81%

    • Blue Star net dips 9% to Rs 32 crore

    Source: Business Standard
      
    		•

    Kylie's lingerie ad voted the best!

    		•

    HUL's CFO Sundaram seeks early retirement

    Source: Times of India
      
    		•

    Google Q4 Profits Plummet, But Revenue Exceeds By 18%

    Source: eBrandz
      
    		•

    Hindware launches print campaign ‘Get Charged’

    Source: Media News Line
      
    		•

    How to protect your brand during downturn?

    Source: Economic Times
     
      
    		•

    Advertisers opt for short-term deals, opportunistic buying

    		•

    ‘Retarget’ to manage customer relationships

    Source: Livemint
      
    		•

    AdMob Launches Ad Unit for Android Applications

    Source: TechWhack
      
    		•

    Right dose of parity information in ads positively affect consumers

    Source: Newspost Online
      
    		•

    Kylie Minogue's lingerie ad voted 'Best Cinema Commercial Of All Time'

    Source: Smash Hits
      
    		•

    Extreme Reach Appoints Former AOL Executive Tom MacIsaac to Board of Directors

    		•

    Utah's WestHost Rated More Reliable Than World's Largest Hosting

    Source: IT News Online
      
    		•

    mKhoj-Vuclip to spearhead mobile advertising

    Source: CIOL
     
    International News
    		• Survey Finds Consumers Unafraid to Fly
    		• Facebook Launches Polling Ads
    		• Cannes Names Leaders for Cyber, Design
    		• SAG Board Bounces Allen
    		• Y&R Bolsters Digital Capabilities via VML Alliance
    		• Exec Shakeup at Zenith Optimedia
    		• Marketing 2015: a Look Ahead
    		• Pepsi Tries Super Bowl Spot Selection 2.0
    		• Nielsen Expands Role of 2 Execs; Forms Media & Entertainment Group
    		• NBC Has Few Slots Left on Super Bowl
    Source: Ad Week
     
    		• Coke Zero Remakes 'Mean Joe' Super Bowl Ad
    Source: Brand Week
     
    		• Digg Poaches New Head Of Sales From Yahoo
    Source: Washington Post
    		• Timeshare Sales Advertising Leader Hires Jay Bade to Head Business Development
    Source: MSNBC
     
    		• Advertising slump puts pressure on Five to cut jobs and review daytime TV
    Source: Times Online
     
    		• Yahoo! advertising blitz hits Naples
    Source: TMC Net
     
    		• Advertising Resolutions for the Year of the Ox
    Source: Ad Age
     
    		• AdMob Launches Advertising Service for Android Apps
    Source: ReadWriteWeb
     
    		• Foxy Bingo in He’s Back 2009 Advertising Campaign
    Source: Unlucky For Some
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