Indiantelevision.com's The Ad Linx Reporter dated 15 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

15 Oct 2008

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Volume 21 - Issue No: 76

Adex Analysis

Real Estate ads on TV in Jan-Aug 2008
Properties/Real Estate TV ads up 34% in Jan-Aug'08 over a year ago period -AdEx India Analysis.

Media, Advertising & Marketing Watch
Tata Sky launches PVR service, eyes 8 mn subscribers by FY'12
Tata Sky targets 8 mn subs by FY'12; launches PVR service & plans another Rs 20 bn investment.

NBC Universal to invest in NDTV's movie biz
NDTV plans separate entity for film biz where NBCU is potential partner; rationalises cost in news biz.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	PepsiCo, IPL call off Rs 50-cr deal
	Dhoni new brand ambassador for Godrej Gr's Maha Choco candy
	Shelly Lazarus speaks about the change in advertising industry
	Dabur in talks to buy Fem Care for Rs 300 crore
	Emami close to buying out Zandu owners
	Marketing can prove its worth in the boardroom
	Customers opting to use coupons instead of cash for purchases
	Best and Bekar advertisements
	A goose on the loose
	Relevance and social currency vital to reach youth market
	Source: Economic Times

	OgilvyOne London Names New Chief Executive, Managing Director
	Source: www.medianewsline.com

	Deep resentment over IPL-Sri Lanka deal
	Source: DNA

	Global crisis melts down firms’ ad budgets too
	M&B Footwear to foray into apparels, accessories sectors
	Cadbury to lay off 580 workers
	PepsiCo to slash 3,300 jobs as profit falls
	Source: Financial Express



	Ad spend on big-ticket items may dip this festive season
	Adspend forecast trimmed to 4.3 %
	NDTV Lumière offers world movies on a platter
	Source: Hindu Business Line

	Advertisers’ dilemma: to spend or prune the budget this Diwali
	LG plans to invest $50 mn; to hike prices after Diwali
	Colors edges Star for No 1 slot
	Source: Livemint

	Tollywood lines up foreign shoots, raises production budget
	Toonz opens centre in Kozhikode
	Source: Business Standard

	Hoardings dot Mohali-Kharar NH-21
	Source: Indian Express

	P Diddy recreates 'Rat Pack' magic in ad
	Source: Oneindia

	'Global brands lose $67 billion in valuation'
	Source: Times of India

International News

	Italy ad spending down 3.9 pct in Aug - Nielsen
	Creepy Aussie TV ads target low-level speeders
	Source: Reuters

	Pixel Media Wins Ads Sales Rights For hkej.com
	Source: Asia Media Journal

	Compass Bank Picks GSD&M
	OfficeMax Intros 4 New Brands
	Bogusky, Hegarty Among ADC HOF Inductees
	Source: Ad Week

	Maltesers and Jaffa Cakes ads rapped by ASA
	Source: mad.co.uk

	PIB: Magazine Ad Revenue in Decline
	Media & Money Conference: Outlook for Ad Business Grim
	Source: Media Week

	Promax-BDA Kicks Off Clinic Series in Toronto
	Source: TV Week

	Obama starts advertising on computer games
	Source: VNUNet.com

	WPP settles lawsuit against former director
	Source: Times Online

	Report: Google, Yahoo talking with DOJ over advertising agreement
	Source: Bizjournals.com

	RIM push advertising harder with another BlackBerry Storm video
	Source: Phones Review

	Big rise in press junk food ads
	Source: BBC News

	Channel 4 leads the way with targeted advertising
	Source: Brand Republic

	Lawmakers question ads for Bayer 'herbal' aspirin
	Source: Guardian

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