5 Nov 2008Newsletter SubscriptionEmail this Page Volume 22 - Issue No: 89
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










IRS 2008 R2: The good and bad news for media
 The finding of the Media Research User’s Council’s (MRUC’s) Indian Readership Survey (IRS) Round 2 (R2) for 2008.

Newspapers gain; Magazines in pain

 

Adex Analysis
FMCG sector ads on TV during Jan-Sept
 TV ads on FMCG sector see 18% rise in Jan-Sept '08 over year-ago period - AdEx India Analysis.

Other Media, Advertising & Marketing Watch
NDS to invest $150 million in India
 NDS to pump in $150 mn over 3 years to beef up operations & tap the pay-TV market in India.

Synovate beefs up India research team

Rediff wins creative duties for Schwarzkopf Professional

Pix to produce original English movies in India

Hussey favours Chennai Super Kings over WA

HBO offers desi flavour with new show Mumbai Calling

Sinha is BBC World Service’s India biz dev. manager

Kingfisher Airlines takes Disney publishing on-board
Breakthrough Animation to produce preschool series My Big Big Friend

Zee Kannada's game show Daddy No 1 to launch on 10 Nov

Sky Sports bags five-year Rugby rights

Yahoo and Google revise ad deal terms

Dish TV rides high with 4.4 million subscribers

TV Ratings
Top 10 Programmes (19/10/2008 to 25/10/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/10/2008 to 25/10/2008)
Colors
Star Plus
Zee TV
Neo Cricket
Sun TV
NDTV Imagine
Sony Entertainment TV
Gemini TV
Zee Cinema
Maa Telugu
Star One
Sahara One
Zee Marathi
Kalaignar TV
Udaya TV
Zee Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    AIIMS faculty up in arms over quota-job ad

    Source: Indian Express
      
    		•

    Gary Glitter makes £100000 from telly ad

    Source: Entertainment and Showbiz!,
      
    		•

    J&K asks press to refrain from separatists ads

    Source: The Hindu
     
    		•

    Spice Mobiles promoter company changes name

    		•

    Amway launches energy drinks

    • Pavers England to invest $10 mn; plans 1,000 stores by '13

    		•

    TataSky demands 5 yr tax holiday for DTH industry

    Source: The Hindu business Line
     

    • Sena accuses Hindi channels of defaming Maharashtra

    • Zapak invests in international portal to lure global players

    • News channels tighten belts

    Source: Business Standard
     

    • Fast-forwarded ads still leave brand impression in viewer's brain

    Source: Smash Hits
     

    • Mudra, Leo Burnett enjoy fortune during Diwali

    		•

    No slowdown, Diwali bang for ad agencies

    		•

    Ad, promotions balance: essential but tough

    		•

    Readership of most publications falls across India, survey says

    Source: Livemint
      

    • Meltdown blues over entertainment world

    • PDAs struggling for a comeback

    • Business-news brands: Sources of information

    • Media and entertainment brands

    • Spykar: Too close for comfort

    • Brand launches

    • Estee Lauder ride for cosmetics in India

    • Dell making inroads in India

    • Brand partnership: Deep connections

    Source: Economic Times
      
    		•

    Aksh targets 40,000 IPTV subscribers by year-end

    • Mickey Mouse jigs to Bollywood numbers

    Source: DNA
     
    International News
    		• Survey: Wal-Mart Among Best 'Value' Brands
    		• Saatchi LA Taps Goodby's McKay as Creative Chief
    		• CiCi's Pizza Launches 'Five Bucks in Change'
    		• Starburst-Backed Show Lands in YouTube Ad Slot
    		• Greenpeace Recycles JFK for Campaign
    Source: Ad Week
     
    		• UK mobile outdoor advertising contractor sells European franchises
    Source: Franchise International
     
    		• WAN lifts Q1 profit despite advertising shortfall
    Source: Ninemsn
     
    		• Ads for Respected Brands Hit Racy Sites
    Source: Brand Week
     
    		• Freesat highlights HD in Xmas ad campaign
    Source: Digital Spy
     
    		• Bluewolf Launches Media Ad Management Product for Force.com
    		• ChaCha Improves Mobile Advertising with SMS
    Source: TMCnet
    		• Nielsen: Percentage of U.S. Households Prepped for DTV Rising
    Source: Media Week
     
    		• GCC media houses lured by ad potential of free products
    Source: Emirates Business 24/7
     
    		• ASA bans easyCar ad
    Source: mad.co.uk
     
    		• Galaxy in TV ads to back network
    Source: Brand Republic
     
    		• Qualcomm, Amobee Team For Mobile Ads
    Source: InformationWeek
     
    		• Red Advertising Sponsors Innovative Offline Marketing Award
    Source: Online Recruitment
     
    		• Frame Media Announces Advertising Test With IPG's Initiative Innovations
    		• Diamond Foods Begins Running Pop Secret Ads Nationally
    Source: MarketWatch
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