30 June 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 5








Special Report

Marathi cinema in high gear
 Marathi film market to see new growth phase as Star, Reliance & Sakaal plan GECs.

 

Media, Advertising & Marketing Watch
OOH to grow with digital integration
 Indian outdoor advertising market grows at a CAGR of 25 %; needs to integrate outdoor with digital.

Digicable acquires 51% in CableComm
 Digicable Network buys 51% in CableComm; eastern region expansion to be via the Kolkata-based MSO.


Subhiksha to buy majority in Blue Green Constructions

Adidas providing official ball for Euro 2008 final

P9 Integrated elevates Maneesh Mathur to COO

Visa in activation mode for the Olympics

Homeshop18 ties up with Cartoon Network to sell Love Story 2050 merchandise

Integrate radio with outdoor advertising to grab more eyeballs

Disney’s High School Musical to open in Australia in December

MIB-broadcasters meet on 10 July to review TRP issue

Ganguly is first recipient of Castrol Asian Cricketer award

News Corp in deal with Permira to take NDS private

CNN Chile prepares for year-end launch

CNN to air documentary 'Darfur: Out of Control' in July

Sparrow to open 10th Osian's-Cinefan Festival

TV Ratings
Top 10 Programmes (08/06/2008 to 14/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/06/2008 to 14/06/2008)
Star Plus
Neo Cricket
Zee TV
DD1
Sun TV
Sony Entertainment TV
MAX
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• It's not raining advertisements on the TV yet
    		• Lehman, Sachs, ICICI to pick 20% in OOH ad co
    		• Newspapers, reeling from slumping ads, slash jobs
    		• India Today, German firm launch auto magazine
    		• Saregama to invest Rs 100 crore in film production
    		• Mobile gaming revenues in India seen at $450 mn by 2012
    		• Reliance ties up with Puja films to co-produce five movies
    		• Dabur gets aggressive on juices campaign; hires Lowe
    Source: Economic Times
      
    		• BSNL to launch International Calling Cards
    		• Koutons scouts for partners in Middle East Sunday
    Source: DNA
     
    		• Subhiksha to list via acquisition
    		• Supermarket scrap may lead to fall in retail profits
    		• DTH firms set to enter Rs 1k cr ad spenders` club
    		• Mudra sees 35% growth in turnover
    		• IPL team owners divided over $5-mn cap on hiring players
    Source: Business Standard
      
    		• Vishal Retail to invest Rs 700 cr for expansion
    		• Dish TV to launch PVR next month
    		• Wadhawan plans to bring global brands into India
    		• Levi's to relaunch 501
    		• Cement makers step up brand building drive
    		• Subhiksha to buy Chennai’s Blue Green
    		• It could be the killer application to promote broadband
    		• Matching wavelengths
    Source: Financial Express
      
    		• Effortless, and effective
    		• Sun Direct to lose money despite 500000 subscribers
    		• Success formula: gentle emotions rule the waves
    Source: Livemint
     
    International News
    		• Viacom Will Work With DreamWorks
    		• G-P's Gypsum Taps BBDO
    		• NBCU Preps 'Mummy,' Olympics Cross-Promo
    		• Omnicom OMD's Grabs Pair From Initiative
    		• $85 Mil. Discover Media in Play
    		• Sedano's Taps Republica
    		• Update: A-B Rejects InBev's $46.3 Bil. Offer
    		• Attik Partner Takes Dentsu Post
    		• Converse Puts Distributed Twist on Microsite
    Source: Ad Week
     
    		• Economic woes hit advertising in North America and Western Europe
    Source: Times Online
     
    		• FCC to Scrutinize TV, Radio Product Placement
    Source: Brand Week
     
    		• A Smart Beer Does Smarter Advertising
    Source: Smart Brief
     
    		• IDC: Global Ad Spending to Hit $106B in 2011
    Source: M World
     
    		• Internet advertising: $US65 billion this year, and growing
    Source: Smart Company
     
    		• Overseas upstarts drumming up ad business
    Source: Financial Times
     
    		• McCain ad to air on cable in Georgia
    Source: Atlanta Journal Constitution
     
    		• Advertising agency buys itself back from company
    Source: Winston-Salem Journal
     
    		• Johnston Press upbeat on profits as advertising revenue grows
    Source: Scotsman
     
    		• Advertising Lobbyists Eye Yahoo-Google Deal
    Source: Wired
     
    		• Telstra buys majority stakes in Chinese online ad businesses
    Source: China Knowledge Online
     
    		• US authorities weigh in on stealth advertising
    Source: CBC
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