7 July 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 10








Media, Advertising & Marketing Watch

STBs in Cas areas see 6% growth
 Trai says STBs installed in Cas areas has increased to 607883 at the quarter ending March 2008.

 


ESS, Arab Digital ink deal for ICC events
 ESS sews 8-year broadcast partnership with Arab Digital Distribution for all ICC events from 2008.

Sahara to launch regional channels
 Sahara One Media and Ent. plans to launch regional channels in Bhojpuri, Bengali, Gujarati and Marathi.


IAAF, UKA launch global athletics marketing initiative

Mastercard partners Bon Jovi for Roots of Rock contest

IOC launches PSA 'Heroes' for Olympics

Synovate acquires Steadman to expand footprint in Africa

HUL elevates Bakshi to executive director sales

Pogo lines up movies & shows for weekends

Nestlé launches new milk product to keep tab on cholesterol

Dabur launches Dazzl; ropes in Smriti Irani as brand ambassador

Vijay TV to launch reality show in August, Dheva is judge

Khot is Zee News VP marketing & Zee 24 Taas biz head

Clive Lloyd is ICC Cricket Committee chairman

TV Ratings
Top 10 Programmes (15/06/2008 to 21/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/06/2008 to 21/06/2008)
Star Plus
Zee TV
Sony Entertainment TV
Zee Cinema
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• HUL`s ploughshare tech may cut costs by 30%
    		• Rural FMCG markets outpace urban India
    		• Future Group plans 75 Foto Depots
    		• Spiritually equipped
    		•

    Mirchi`s comeback to movie world

    		• Amul to bake cakes and cookies
    		• Arvind shops for more overseas brands
    		• Volkswagen India eyes 69% growth in sales
    Source: Business Standard
      
    		•

    ITC non-cigarette biz accounts for 52% of net sales

    		• 'Fear Factor' helps celebrities face their fears
    		• Bollywood loses Rs.1.5 bn in 6 months
    Source: DNA
      
    		• MNCs, retailers fight brand battle
    		• Is tall claims about products', just advertisement strategy?
    		• Up-and-coming sports in need of a marketing makeover
    		• Turner set to launch new English movie channel in Aug
    Source: Economic Times
     
      
    		• The world is changing with RFID
    Source: Hindu Business Line
     
    		• Amway India targets Rs 3000 cr turnover
    		• Hawkers set terms for big retail
    Source: Financial Express
      
    		• Pick and choose the background score for your next movie online
    Source: Livemint
      
    		• ICC’s anti-corruption chief raises doubts over IPL
    Source: Indian Express
      
    		• Indian companies create thirty thousand jobs in US
    Source: Merinews
     
    International News
    		• Irn-Bru ad agency sees revenues on the up
    Source: Scotsman
     
    		• Funimation Picks Up Over 30 Former AD Vision Titles
    Source: Anime News Network
     
    		• ADVERTISING & DIGITAL MEDIA AWARDS 2008 CRITERIA BOOK LAUNCHED
    Source: News Paper Soc
     
    		• Advertising sales buck trend with 10.7pc growth
    Source: Irish Independent
     
    		• Summer fair signs - 'illegal advertising'
    Source: Wetherby Today
     
    		• SFC gazettes advertising guidelines
    Source: Quamnet
     
    		• Flybe inks inflight advertising deal
    Source: Breaking Travel News
     
    		• Araqi newspapers hit by huge drop in government advertising
    Source: Menassat
     
    		• Graphic ad joins the quit campaign
    Source: The Age
    		• Enterprise developer speaks out on Love campaign ad
    Source: WAAY
     
    		• Big-name brands booking ads on Facebook
    Source: San Francisco Chronicle
     
    		• DIY ads carve a slice of media
    Source: SMH
     
    		• Dutch bank ABN Amro is rebranded after RBS takeover
    Source: Times Online
     
    		• Global crunch eats into online ad sites
    Source: Quote
     
    		• Beijing overhauls Olympics-related ads, bans non-sponsoring drinks at Olympic venues
    Source: Xinhuanet
     
    		• Telecoms operators raise the stakes in advertising market
    Source: BD Africa
     
    		• Networks mix shows, ads to hold viewers
    Source: AZ Central
     
    		• RNC Begins Independent Expenditure Ads
    Source: The Atlantic
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