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Volume 21 - Issue No: 19








Media, Advertising & Marketing Watch

Ram rolls out in Kolkata; Chennai & Hyderabad to follow
 Ram launches its service in Kolkata; to soon expand to the southern markets of Hyderabad & Chennai.

 

Ad Pick
'Aaj Kal Yeh Bohot Chal Raha Hai' - Parle Musst Bites' new TVC
 Well, watch out before you put your hands into your friend's Parle Musst Bites pack. You might end up getting hurt. By the way, don't even dare to touch that free pendant. You'll only end up hurting yourself more.

Other Media, Advertising & Marketing Watch
Ten Sports lines up advertisers for Sri Lanka series
Ten Sports ropes in Bharti AGA Life Insurance and Hero Honda as co-presenting sponsors.

Ekta's Mahaabhaarat debuts with 2.5 TVR
 Ekta Kapoor's Kahaani Hamaaray Mahaabhaarat Ki opens with a TVR of 2.5; is the top rated show on 9X.


Postal dept partners O&M to create new brand identity

Reebok ropes in Lewis Hamilton as brand ambassador

Carat to handle Kohler’s global media account

Bender media seals Jetix deal for Wolverine & the X-Men

Vijay TV’s Jodi No. 1 Season 3 to air from 18 July

MySpace launches Asian applications competition

UTV to release Main Aur Mrs Khanna in December

TV Ratings
Top 10 Programmes (29/06/2008 to 05/07/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/06/2008 to 05/07/2008)
Star Cricket
Star Plus
Zee TV
Sony Entertainment TV
DD1
Sun TV
NDTV Imagine
9X

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Post offices to apply O&M paint, McKinsey makeover
    		• Durables cos get innovative
    		• Tune into Mirchi Kaan Awards to ‘march against mediocrity’
    		• Small creative boutiques behind catchy campaigns
    Source: Economic Times
     
    		• Mahindra unveils CNG variant of Bolero cargo pick-up
    		• Luxury jewellery line de Grisogono to make India foray
    		•

    Broad-scale survey of TV market to be commissioned

    		• Beaute Boutique, Dober tie up
    Source: Hindu Business Line
     
    		• New products from Sony by September
    		• M&M unveils CNG pick-up vehicle
    Source: Hindu
      
    		• Google Faces A Lawsuit For Selling Ads On Parked Domains
    		• Blinkx Video Search Targets At Google
    Source: eBrandz
     
    		• Asean’s EU-style makeover hit by domestic turmoil
    		• Mahindra launches CNG variant of Bolero
    Source: Financial Express
     
     
    		• IPL TV ad rates to go up 50%
    		• COAI writes to PM on spectrum hoarding charge
    Source: Business Standard
     
    		• How ad CEOs hope to cope with attrition, wage spiral
    Source: Livemint
      
    		• AOL Launches WalletPop
    Source: Media Newsline
     
    		• Saluting creativity in radio advertising
    Source: Times Now.tv
      
    		• ‘India has done a weak branding job’ in terms of branding’
    		• Colgate-Palmolive Q1 net up 18%
    		• RAM launched in Kolkata
    Source: DNA
      

    • Menswear brand Turtle receives CNBC TV Award

    Source: Fibre2fashion.com
     
    International News
    		• Reebok Casts Vince Young in New Ads
    		• YouTube Partners With TiVo
    		• Yahoo!'s Yang to Shareholders: Don't Trust Icahn
    		• Warner Music, SendMeMobile in Pact
    		• WPP Taps Global Creative Chief
    		• Nike Prepares Global Effort
    		• Meebo Brings Ads to IM Conversations
    		• All About P&G's New Global Marketing Officer
    		• JWT Lands Jose Cuervo Creative Chores
    		• Titans Clash in Court Over 'Project Runway'
    Source: Ad Week
     
    		• Despite Recession, Marketers Expect Growth in Digital
    		• All About P&G's New Global Marketing Officer
    		• Nike Just Does It Anyway
    		• Vince Young Quarterbacks Effort for Reebok
    Source: Brand Week
     
    		• TDG: Future Bleak for User-Generated Digital Video Advertising
    Source: TMC Net
     
    		• MICROSOFT STILL IN PURSUIT OF OF WEB AD OPENINGS
    Source: Warc
    		• Sometrics Partners With Social Media Advertising Agency
    Source: Socal Tech
     
    		• Lionsgate to Launch Ad-Supported YouTube Channel
    Source: DMW Media
     
    		• Gannett's Earnings Tumble 36% As Ad Woes Fester
    Source: WSJ
     
    		• BT to begin further trials of ad technology
    Source: FT
     
    		• Newsquest classified ad revenue falls
    Source: Guardian
     
    		• IMMI: Multi-platform advertising increases reach
    Source: Biz Report
     
    		• Nokia strengthens mobile advertising arm
    Source: Marketing-Interactive
     
    		• Revamped Last.fm boasts 'smartest' ads on the web
    Source: Times Online
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