Indiantelevision.com's The Ad Linx Reporter dated 4 Dec 2008 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Neo Cricket ropes in five sponsors for India-England Test series
Neo Cricket has roped in five sponsors for the upcoming India versus England Test series which kicks off on 8 December.

Zee Muzic business head Irshwin Balvani passes away
Zee Muzic and ETC Network business head Irshwin Balwani succumbs to a massive heart attack.

Arun Kapoor joins Essel Group as director, distribution biz
Arun Kapoor will head subscription & placement biz for Zeel, WWIL & Zee Turner; Dish TV is outside this.

News channels hit record viewership in terror week
TV news genre records highest viewership in terror week; Hindi channels enjoy 22.4% share in 4 days.

Lessons from the terror front: Comments

Samir Kale, managing director, CMCG India

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	United Spirits adding more brands in vodka portfolio
	Banking on makeovers
	Source: Hindu Business Line

	IPTV provides advertising on demand
	Zee plans synergies to boost customer satisfaction
	Source: Business Standard

	Brand B Marketing Earns Silver Davey Award for Excellence in Advertising
	Source: Media Newsline

	Ad agencies, hotels beef up security measures
	Merrill plans to cut bonuses by 50% as revenue slumps
	Source: Financial Express

	AT&T And ChaCha Announce Strategic Relationship
	Source: Prdomain Business Register


	Brand B Marketing Earns Silver Davey Award for Excellence in Advertising
	Source: Media Newsline

	Massive Inc. Hosts First In-Game Advertising Upfront Event
	Source: IT News Online

	Brandy breaks 4-year recording hiatus
	Source: nhatky

	China Digital TV Partners Microsoft to Launch PC-TV Tuner Solution
	Source: Media Newsline

	World’s Largest Mobile Social Networking Survey Released
	Source: TechWhack

International News

	CBS to Power Yahoo's LaunchCast
	5min Enters Distribution Game
	Massive Cuts Ad Deals With Activision, Blizzard
	BDO Seidman Hires Seiter & Miller
	Univision Preps 'Vidas Cruzadas' for Web
	Jordan Brand Seeks 'Legendary' Status
	Google TV Scores Hallmark Deal
	Source: Ad Week

	TrueNorth Begins Search for Oscar-Worthy Commercial
	Kraft Brings Crackers to Life in Holiday Push
	Source: Brand Week

	Fitch cautious on media advertising decline
	Source: Forbes

	Wrap up tasteless condom ads
	Source: Indiana Daily Student

	Advertising in an Economic Downturn
	Source: Clickz

	Baguio starts preprations for advertising congress in 2009
	Source: Balita.org

	WPP’s Sorrell, Publicis’ Levy Press Rivalry, Confront Ad Slump
	Source: Bloomberg

	Media advertising campaign targets violence against journalists
	Source: Los Angeles Times

	Greystripe Debuts Flash Ad Units for iPhone
	Source: Marketing Vox News

	Microsoft's Massive ratchets up in-game ads
	Google, Hallmark Channel team up for TV ads
	Source: CNET News

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