Indiantelevision.com's The Ad Linx Reporter dated 24 Dec 2008 - Global and Indian advertising news, information and data at your fingertips


24 Dec 2008	Newsletter Subscription	Email this Page	Volume 23 - Issue No: 23

Media, Advertising & Marketing Watch

Reliance Big Pictures to release 18 films in 2009
Big Pictures to roll out 11 Bollywood films in 2009; seven films to be in five regional languages.

Executive Dossier
'Carriage market has exploded and will close this fiscal at Rs 14 billion'
Interview with Star Den Media Services CEO Gurjeev Singh Kapoor.

Other Media, Advertising & Marketing Watch
Pyramid Saimira smells foul play in Sebi letter
Pyramid Saimira says a letter issued by Sebi about open offer has been forged; calls for investigation.

Adex Analysis
IT sector ads on TV during Jan-Nov 2008
TV ad volumes of IT sector see 8 per cent rise for Jan-Nov '08 over year ago - AdEx India Analysis.

Yamaha elevates Yukimine Tsuji to CEO, MD

HomeShop18 launches promotional campaign

OOH Media launches ‘Don’t Drink and Drive’ campaign

Barack Obama to appear in public service ad campaign

Disney Channel to telecast 'Camp Rock' on 26 December

Star Plus to launch comic reality show

UTV World Movies unveils movie lineup for Christmas

China’s Sina Corp to buy digital media firm Focus Media

Sony BMG, ibibo partner to launch web application

Ghajini enters legal battle prior to release

TV Ratings
Top 10 Programmes (07/12/2008 to 13/12/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/12/2008 to 13/12/2008)
Star Plus
Colors
Zee TV
Sun TV
Zee Cinema
Sony Entertainment TV
NDTV Imagine
Star One
Gemini TV
Neo Cricket
Zee Marathi
MAX
Udaya TV
Zee Telugu
Eenadu TV
Sahara One
ETV Marathi
Cartoon Network

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Today's Newsbreakers.......India

	Tata Sky to offer regional advertising
	IPL trading window opens
	Source: Hindu Business Line

	Tata Sky moots regionalised ad model
	The Futurist- Media strategist Rishad Tobaccowala
	The story of Maruti 800
	Brand Master: How to use character ambassadors
	Survival Instincts: Recession kills brands
	Brand Launches
	Bawdy Copy
	Best and Bekaar
	Source: Economic Times

	Bacardi India bets big on single malt whisky segment
	Source: Financial Express

	Will recession change online advertising
	Aditya Birla to move all brands to MindShare
	Youth-focused ads may take a hit
	Source: Livemint



	Promoters likely to raise stake by 10 per cent in Vishal Retail
	Source: Business Standard

	'Good Things Come to Those Who Wait' is the Most Popular Ad Slogan in UK
	Source: Media Newsline

	Brands are becoming properties of people
	Source: domain-B

	Ybrant’s Oridian announces Integrid Media as distributor
	Source: Moneycontrol.com

	Global Advertising Spending Expected to Drop 0.2% in 2009
	Overall Ad Spending Is Down 0.6%, Nielsen Reports, Despite Gains In Television Ad Spending
	Source: Media Newsline

International News

	Nationwide Preps Parallel Pitches
	Pizza Chain Taps Y&R
	NBC Nixes 'Shared' Super Bowl Ad
	FedEx Skips Super Bowl
	SAG Delays Strike Authorization Vote
	'USA Today' Launches iPhone App
	Diet Dr Pepper Shifts to Deutsch
	For Cars, 'Buy American' Sentiment Is Spotty
	Source: Ad Week

	Toyota Pitches Venza as Two Cars in One
	Source: Brand Week

	Japan govt to warn NTT units for ads - Nikkei
	El-Ad Properties eyes S'pore property stakes sale-report
	FDA says ad for Abbott's Humira downplays risks
	Source: Reuters

	Advertising gurus campaign the Christmas story
	Source: ABC Online

	Ten Network signs up sponsors for One sports channel
	Source: The Australian

	Google Not Liable for Fraudulent Ads
	Source: ADOTAS

	Bruce Willis, Ringo Starr and Elle Macpherson star in Aviva ads
	Source: Guardian

	Advertising industry could ride out the recession
	Source: The Australian

	Nintendo plots Xmas day ad blitz
	Source: MCV

	Global Advertising Spending Expected to Drop 0.2% in 2009
	Source: Media Newsline

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