18 Dec 2008Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 19
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










IPL fixes rules for transfer window
 Indian Premier League sets up rules and regulations for player transfer window; franchises welcome move.

 
Max appoints VPs for programming and marketing
 Max appoints Jasdeep Singh Pannu as VP programming; Gaurav Seth joins as VP marketing.

Eighth Telly Awards to honour Raghav Bahl
 Awards, performances and industry attendance - the 8th Telly Awards promise an exciting evening.

Star One’s Pehchaan Kaun gets Lifebuoy as title sponsor

Sakshi Tanwar is brand ambassador for Sanifresh Shine

Ad Club Hyderabad ropes in Satyanarayana as President

Spiritual music channel Divya launched

Disney Channel to launch in Russia
Toei Animation licenses Pretty Cure to YTV in Canada

Oprah Winfrey inks content deal with HBO

JUS Punjabi launches in US via SES Americom

Sony BMG ties up with ibibo

Sun to produce Shankar’s Endhiran


TV Ratings
Top 10 Programmes (30/11/2008 to 06/12/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/11/2008 to 06/12/2008)
Star Plus
Colors
Zee TV
Sun TV
MAX
NDTV Imagine
Gemini TV
Zee Cinema
Sony Entertainment TV
Star One
Zee Marathi
Zee Telugu
Eenadu TV
ETV Marathi
Sahara One
Kalaignar TV
Udaya TV
Star Gold
Cartoon Network
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Three brands and a disaster

    		•

    Is the picture dimming?

    		•

    Bata launches direct distribution channel

    		•

    Time to re-examine costs, revenue structure: Retailers

    Source: Hindu Business Line
     
    		•

    UK Govt mulls options to rescue Channel 4: Report

     Source: Hindu
     
    		•

    Celebs too may face heat over misleading ads

     Source: Economic Times
      
    		•

    WGC, D’Damas launch ad campaign

     Source: JCK India
      
    		•

    Google Search Suggest Incorporates Text Ads, Site Links And More

    Source: eBrandz
      
    		•

    Chinese internet search engine giant in search scandal

    Source: domain-B
     

    • Platform-A's ADTECH to Provide Multimedia Ad Serving for The Weather Network & MeteoMedia

     Source: IT NEws Online
      
    		•

    Former Time Warner Cable Media Sales President Joins Viamedia

     Source: Media Newsline
      
    		•

    Now, ads directly on mobile screens

    • Titan may spin off engg division into JV firm

    		•

    Timex eyes 25% growth

    		•

    TAM domination threatened as govt eyes aMap tie-up

    		•

    Nestle changing tack, plans Maggi makeover

    		•

    Online networking goodies

    • FMCG firms offer more for less price

    • Hyatt plans to open 10 more hotels in 5 years

    Source: Business Standard
      
    		•

    Indian Government to Review Programme and Advertisement Codes

    Source: Media Newsline
     
    International News
    		• Nielsen Pauses LPM Rollout
    		• Immelt: NBCU to Post $3 Bil. Profit in '08
    		• ATP Invites Tennis Fans to 'Feel It'
    		• Barna Survey Probes Holiday Behavior
    		• Media Exec Grignon to Exit Sears
    		• How Consumers Find a Business
    		• Moms Know Best When Shopping Online
    		• Magna Entertainment Fades to Black
    		• Time Warner Cable Taps OMD
    		• TV Studios Shift to AFTRA
    Source: Ad Week
     
    		• Mothers Know Best When Shopping Online
    		• Coke to Debut Dasani Essence
    Source: Brand Week
     
    		• Advertising Outlook Grows Dire As Industry Faces Shakeout
    Source: CNN Money
    		• SHRM Taps Qorvis for Ad Campaign
    Source: Market Watch
     
    		• Mobile Advertising in a Down Economy
    Source: ADOTAS,
     
    		• Yahoo shows ads in IM chat windows
    Source: Downoad
     
    		• Sports sponsors seem immune to the advertising downturn
    Source: Irish Times
     
    		•  Ten Network cuts jobs as impact of advertising downturn worsens
    Source: Melbourne Herald Sun
     
    		• Consumers warned about phone card advertising
    Source: CBC
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